An eCommerce Success Story| Jared Mitchell

Today’s Guest Jared Mitchell

Here's a summary of the great stuff that we cover on this show:

Jared and Alana, married for 15 years with two children, have built a successful entrepreneurial journey in Orange County, California, for over 13 years, overcoming challenges like raising a child on the autism spectrum.
The couple, both with business marketing degrees, has expanded their initial 70 square foot day spa room into multiple 7-figure businesses, excelling in branding, retail, and agency/consulting with AlanaMitchell.com, SkincarebyAlana.com, and Beefysites.com, respectively.
Jared's unexpected entry into entrepreneurship began with a decking business during a housing market downturn. Inspired by a flyer, he created an eCommerce store for Alana's skincare brand, leading to their first successful sale during a vacation.
Jared emphasizes the importance of self-confidence in business and advises a revenue split of 40% email acquisition, 15-20% in paid, and the rest in affiliates for eCommerce businesses. He debunked the myth that email marketing is obsolete, emphasizing its relevance for customer retention.
Jared advocates for understanding the target customer persona in detail and creating informative videos to establish expertise and connect with the audience. Customer-centricity is highlighted as a key aspect of successful marketing strategies.

Links & Resources from today’s show

Reach out to Jared via his website - https://www.beefysites.com/

Sponsor for this episode

At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.

What happens in a Sprint?

Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:

Sprint Theme: Marketing.
Week One: Coaching Session -> Marketing.
Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!

Who can join the eCommerce Cohort?

Anyone with a passion for eCommerce. If you're an established eCommercer already, you'll get tremendous value as it will stop you from getting siloed (something that your podcast host, Matt Edmundson, can attest to!).

If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.

Why Cohort

Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.

Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?

Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].