An eCommerce Success Story | Jared Mitchell

Here's a summary of the great stuff that we cover on this show:

• Jared and Alana, married for 15 years with two children, have built a successful entrepreneurial journey in Orange County, California, for over 13 years, overcoming challenges like raising a child on the autism spectrum.
• The couple, both with business marketing degrees, has expanded their initial 70 square foot day spa room into multiple 7-figure businesses, excelling in branding, retail, and agency/consulting with AlanaMitchell.com, SkincarebyAlana.com, and Beefysites.com, respectively.
• Jared's unexpected entry into entrepreneurship began with a decking business during a housing market downturn. Inspired by a flyer, he created an eCommerce store for Alana's skincare brand, leading to their first successful sale during a vacation.
• Jared emphasizes the importance of self-confidence in business and advises a revenue split of 40% email acquisition, 15-20% in paid, and the rest in affiliates for eCommerce businesses. He debunked the myth that email marketing is obsolete, emphasizing its relevance for customer retention.
• Jared advocates for understanding the target customer persona in detail and creating informative videos to establish expertise and connect with the audience. Customer-centricity is highlighted as a key aspect of successful marketing strategies.

Reach out to Jared via his website - https://www.beefysites.com/