Guest: Tony Guarnaccia
Here's a summary of the great stuff that we cover on this show:
- Tony's results loop, inspired by "Good to Great," comprises knowing what to do, knowing how to do it, and taking action—a recursive process for driving growth.
- Markets, Offerings, Value, Number, Size, and Loyalty form the core growth factors, emphasising strategic segmentation, profitability, differentiation, customer acquisition, market value, and loyalty.
- Continuous growth is vital for long-term business survival, and a quarterly review using the recursive process helps identify growth opportunities.
- The growth principles are applicable to both startup and corporate organisations, remaining consistent regardless of business size.
- Founder of Results Trained and author of "Small Steps to Big Profits," Tony has leveraged his digital advertising expertise to help over 10,000 small businesses and Fortune 500 companies achieve success.